Your car isn’t just for travel—it’s your personal bubble of peace in a chaotic world.
Our cars have become a sanctuary of sorts, a space we control. Your car has seen you cry, she’s seen you laugh, she’s seen every last-minute makeup touch-up or pep talk in the mirror.
AutoZone empowers women to confidently own their car care, proving that at last, the moment has arrived: the automotive world is embracing ladies and their parts.
Director of Lady Parts
Introducing Brehanna Daniels, a NASCAR tire changer, as the new ‘Lady Of Parts’ for Autozone.
As the first black woman to join a NASCAR pit crew, she knows better than most just how the automotive world can shut people out. With her perspective we will continue to promote inclusivity within the car world beyond the doors of Autozone.
You Drive Like A Girl
Autozone is sponsoring Toni Breidinger, an award winning NASCAR stock car driver and model.
The twist?
They are outfitting her with a pit crew made up entirely of women. They will not only help her win, but show everyone just how well they know their parts.
For The Real Autozone Ladies
Almost as integral as your crew, a good playlist in the car can make or break a trip. Autozone’s finest musical curators have put together a playlist perfect for any and all ladies. Accept the aux cord with confidence and keep that bass booming.
Lady Parts Labs
Autozone believes that learning about cars, especially for women, shouldn’t be intimidating.
That’s why they are partnering with Patrice Banks, CEO of Girl’s Auto Clinic, and Drew Afualo, podcaster, author, and advocate for all things ladies, to host and stream their tour of workshops on basic car care and maintenance.
Becoming a Lady
As an extension of Lady Parts Lab, ‘Becoming A Lady,’ will be an educative initiative for young women to learn about car care.
We are bringing the learning straight to them through apps like Threads, Instagram, and TikTok. We will have a @savingladyparts account with an AI robot that can answer questions about their cars, and guide them to helpful tutorials or products.
Honoring Lady Parts
To bring this historical knowledge into Autozone more specifically, we will also be adding plaques in the store that recognize the women that engineered Autozone parts.
To bring more attention and honor to the women who make our wheels go round, the Smithsonian American Women's History Museum exhibit will partner with Autozone to add a dedicated exhibit to American women that led the way in automotive innovation.
Art Director: Leyna Cromarty
Copywriter: Avery Longfield